Dear Reader, With Love, Philip Kimble

Dear Reader…

I was watching my daughter struggle with a life decision about a college major, and I wondered why it was such a difficult challenge for her, why she couldn’t use decision models I have used in my professional career.  On the other hand, I saw in my professional career many instances where the only thing that was considered was the metrics of the choices, and wondered why the people involved couldn’t be more intuitive.  On both sides of the coin, it appeared that way too much time and emotion was invested in the struggle of a decision because of their narrow approaches.  If there was a way both the subjective and the objective could be wrapped together in the decision process, such an approach would be beneficial to both the individual and the organization.  The quantitative principles in the book are simplified and easy for the subjective person to apply, and the subjective principles are flags for even the most rigid organization.  Hopefully both will benefit. 

With love, 

Philip Kimble 

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